I built a thoughtful website that tells the organization’s story in plain language — what they do, why it matters, and how people can help. The layout and content were designed so donors, local community members, and farmers can each find the information they need quickly. The result is a friendly, trustworthy site that helps the organization raise support and deepen community engagement.
Challenge — The organization needed a website that spoke equally well to donors, community members, and smallholder farmers while staying simple and trustworthy.
Approach — I mapped user journeys for donors, community stakeholders, and farmers; rewrote key content for clarity; and designed a responsive layout prioritizing accessibility and trust signals (impact stories, photos, donation flows).
Result — Delivered a polished website that highlights values and activities clearly, lowers friction for donors, and makes program information accessible to farmers.